On Oct. 6, McDonalds will roll out all-day breakfast nationwide. The chains franchisees approved the change last week, and the franchisee leadership council voted it in today. The chain has been testing all day breakfast in select markets this year.
The all-day breakfast menu will be a simplified version of the chains morning offerings that will include either Egg McMuffins or biscuit sandwichesdepending on the regionand sausage burritos and hot cakes, reported the Wall Street Journal.
McDonalds has been struggling against weak sales in the U.S. The addition of breakfast items to the afternoon menu could help boost sales by 2.5% a year, reported Bloomberg, citing a corporate presentation. Breakfast currently makes up about a quarter of the companys U.S. sales.
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