McDonald’s Japan allegedly designed special straws for milkshakes, to mimic the pace and experience of breastfeeding, according to RocketNews24.
Backing up this claim is a book called Den Fujitas Business Strategies 2: Overwhelming Business Strategies, one book in a series written by McDonald’s Japan founder Den Fujita, who died in 2004.
Fujita writes, “When humans drink something, the speed that produces the most delicious feeling is the speed at which babies nurseMcDonalds straws are designed so that when used with a shake, the speed will be the same as that of an infant drinking breast milk.
It’s unclear if the straw is exclusive to Japan or used worldwide. Mashable reached out to McDonald’s Japan for comment but none was received by the time of publication.
So the next time you find yourself calmed by slowly, luxuriously sipping a milkshake (at least in McDonald’s Japan), you’ll know it’s intentional.
See full story on mashable.com
